About us
A love letter to African coffee.
We're a small-batch roastery and café crafting cups worth pausing for, right in the heart of Johannesburg.
Our story
More than a cup.
Born in the heart of Johannesburg, Luxe Coffee Co. is a love letter to the African coffee belt. We source single-origin beans from farms across the continent, roast them in small batches, and pour them with the kind of obsessive care reserved for fine wine.
What started in 2018 as a single espresso machine on a market stall has grown into a destination roastery — but the ritual hasn't changed. Beans in. Heat applied. Cups poured. Conversations had.
What we stand for
Quiet obsession, openly shared.
Ethically sourced
Direct-trade partnerships with growers across South Africa, Rwanda, Ethiopia and Kenya. Fair prices, traceable lots.
Small-batch roasted
Every bean is roasted in 12kg batches on our Probat drum, profiled by hand for clarity, sweetness and balance.
Hospitality first
We pour cups, but we serve people. Slow mornings, generous conversation, and a chair that's always yours.
Award-winning baristas
Our team includes finalists from the South African Barista Championships, obsessed with extraction and craft.